Privacy and Cookie Policy
Privacy Policy
This policy explains how Headphone Revolution Limited (company number 07071651) trading as ‘Silent Disco King’ collects and uses your personal information.
Our Details
We are the data controller with conduct of your personal information.
- Our Data Protection Officer (DPO): Paul Gillies of 1 Endle Street, Southampton, SO14 5FZ.
- Post: Silent Disco King, 1 Endle Street, Southampton, SO14 5FZ.
- Email: [email protected]
How We Use Your Personal Information
The following table explains how we use your personal information in our business.
Cookies and Website Analytics: We use cookies and similar technologies to ensure our website functions correctly and to understand how visitors interact with our site.
Google Analytics: We use Google Analytics to collect aggregated, low-risk data about website traffic, which helps us improve our services and user experience. Under current UK regulations, we process these low-risk analytics cookies to measure site performance. While strict prior consent is no longer legally required for these specific performance cookies, we remain committed to your privacy. You can opt-out of Google Analytics tracking at any time by using browser extensions or adjusting your device settings.
| Situation | Types of information | Purpose and lawful basis for processing |
|---|---|---|
| We monitor how users interact with our website through the use of cookies. | IP address, approximate location. | After obtaining your consent to setting the cookies, we have a legitimate interest in monitoring how you interact with our website in order to improve it and to troubleshoot issues. |
| You send us an enquiry regarding our products/services | Name, contact information, details of your enquiry. | We have a legitimate interest in responding to your enquiry. We process your information to carry out pre-contractual steps relating to a potential contract between us. We have a legitimate interest in keeping a record of your request as well as our response. This helps us efficiently operate our business. |
| We send you marketing communications regarding our products and services. | Name, contact information, marketing preferences. | We send you marketing communications based on your consent. |
| You purchase goods or services from us. | Name, contact information, payment details, details of the goods/services purchased, records of related communications between us. | The processing is necessary for us to perform our obligations under the contract. We have a legitimate interest in keeping a record of the contract between us for the administration of our business and to address any disputes which may arise between us. |
How Long We Keep Your Information For
We only keep your information for so long as is reasonably necessary. Generally speaking, we keep your personal information for the following periods of time:
- General enquiries - 2 years from when we resolve your enquiry.
- Website visitors - the period depends upon the type of cookie as explained in our Cookies Policy.
- Newsletter subscribers - until you withdraw your consent.
- Customers - the duration of the contract between us plus 7 years.
Who Is Your Information Shared With?
We share your personal information with third parties only where we are required to do so to comply with the law, to protect our rights, to perform our contractual obligations or to efficiently operate our business. In order to achieve these purposes, we share your data with the following people or group of people:
- Our outsourced service providers: These organisations have strict contractual obligations to handle your information in accordance with data protection law and to keep it confidential at all times.
- Our professional advisers: (Including accountants and lawyers). These people are subject to professional duties of confidentiality.
- Potential purchasers of our business: May be given access to redacted information about our customers, suppliers and their staff/representatives. Before we share this information the potential purchaser would need to sign a non-disclosure agreement which protects your personal information.
- Festival partners: We may also share data with our festival partners at our own discretion. Data supplied will only ever be essential, social media or analytic cookies.
If the recipient of your information is based outside of the UK and is not based in a country which offers equivalent protections for personal data then your data will be safeguarded by a set of standard contractual clauses or international data transfer agreement which each party will sign.
Third-Party Processors
To operate our business and provide you with our services, we use trusted third-party service providers who process personal data on our behalf. These include:
- Mailchimp (Intuit): We use Mailchimp to manage our email marketing subscriber lists and send emails to our subscribers. If you sign up for our newsletter, your name and email address will be processed by Mailchimp. You can unsubscribe at any time using the link at the bottom of our emails.
- Google: We use Google services, including Google Analytics, to evaluate site usage and performance.
International Data Transfers: Some of our service providers, such as Mailchimp and Google, may process data outside of the UK (such as in the United States). Where this occurs, we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or reliance on the UK-US Data Bridge, to ensure your data receives the same level of protection as it does in the UK.
Your Rights
Under UK data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information:
- Right of access: You have the right to ask us for copies of your personal information. Note: If your request requires clarification to locate the specific information, the standard one-month response time may be paused until we receive reasonable clarification from you.
- Right to rectification: You have the right to ask us to rectify information you think is inaccurate or complete information you think is incomplete.
- Right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
- Right to restriction of processing: You have the right to ask us to restrict the processing of your information in certain circumstances.
- Right to object to processing: You have the right to object to processing if we are able to process your information because the process forms part of our public tasks, or is in our legitimate interests.
- Rights related to automated decision-making (ADM): Where we use automated decision-making (including profiling), you have the right to be informed, to request human intervention, to express your point of view, and to contest the decision.
You are not required to pay any charge for exercising your rights. However, we may charge a reasonable fee if your request is deemed vexatious or excessive. We have one month to respond to you, subject to the clarification pause mentioned above.
How to Complain
If you have any concerns about our use of your personal information, you have a statutory right to complain directly to us. You can make a complaint to us using the contact details provided at the top of this policy.
Our Complaints Process:
- We will formally acknowledge receipt of your complaint within 30 days.
- We will investigate your concerns and respond with a resolution without undue delay.
If you remain dissatisfied with how we have handled your data or your complaint, you can subsequently complain to the Information Commissioner’s Office (ICO).
- ICO website: https://www.ico.org.uk
- ICO helpline: 0303 123 1113
Access to Information
Under UK data protection law you can exercise your right of access by making a written request to receive copies of some of the information we hold on you. You must send us proof of your identity, or proof of authority if making the request on behalf of someone else, before we can supply the information to you. Requests should be sent to us using the contact details set out at the start of this policy.
You do not need to pay a fee to exercise this right unless you are requesting copies of documents you already possess, in which case we may charge our reasonable administrative costs. We are also allowed to charge you for our reasonable administrative costs in collating and providing you with details of the requested information which we hold about you if your request is clearly unfounded or excessive. In very limited circumstances, we are entitled to refuse to comply with your request if it is particularly onerous.
In certain circumstances, you are entitled to receive the information in a structured, commonly used and machine-readable form.
Cookies
For information about how we use cookies on our website, please refer to our Cookies Policy.
Changes to Our Privacy Policy
This policy was last updated on 16th March 2026. We regularly review this policy to ensure it reflects current UK data protection laws, including the Data (Use and Access) Act.